account

Background

I imagine many of you will have been tempted to start a free LoveFilm trial. For whatever reason, when the trial comes to an end you may decide not to start paying for membership. At that point, you would think all you need to do is log in to your account and click a big “Cancel” button. Sadly, with LoveFilm that is not the case. According to their Help Centre article, LoveFilm expect you to make a phone call of around 4 minutes to their call centre to “provide feedback” and cancel your account. The word in the forums is that this involves persuading their customer retention representative that you really really really do want to cancel, and that you’re really really not interested in any special offers or cheaper packages.